Merchants Barter Hiring and Helping Save Money

December 7, 2009 by MBE-Squad

 

Springfield, MO., Dec. 4., 2009 – There is some great news for the Branson and Springfield area, and just in time for Christmas, too. America’s fastest-growing barter organization, Merchants Barter Exchange (MBE), has expanded their ten year old operation into the area and is hiring experienced business-to-business sales professionals. What’s more, the services MBE provides companies fills a much-needed niche created by the recession and can help them save thousands of dollars each year.

For those unfamiliar with the age-old art of bartering, it is simply the exchange of goods and services without the need for money, and has been practiced for thousands of years. With credit still tight and banks reluctant to lend freely, this is excellent news for local merchants seeking creative and cost-effective ways to get new business and save on costs. MBE has made the traditional method of one-on-one bartering a thing of the past, allowing businesses to barter with each other, even when they have nothing in common to exchange. Members simply offer their services to each other in exchange for MBE-barter-dollars (equal in value to cash dollars), and they are then helped to spend those ‘credits’ with other members for things they need instead of using cash.

“As a company, we’ve doubled in size this year just because of the effects of the recession,” states Steve Bolles, founder of MBE. “2010 should see us double in size again, no matter what the economy does – that’s the great thing about barter, it truly is recession-proof!” With corporate offices based in New Jersey and thousands of members now in 31 different states, the local Springfield office marks the end of a string of new offices opened this year.

Based on similar expansion, it is estimated that over 1,000 businesses will be participating locally by this time next year. Businesses interested in learning more about eligibility for membership in Merchants Barter Exchange, Springfield, should go to www.merchantsbarter.com or call: 417-848-1038. Likewise, jobseekers with at least 3 years experience selling to local businesses should do the same. Next year will see the company expand into Canada, and open its first offices in Europe.

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About Merchants Barter Exchange
Merchants Barter Exchange is the only national trade exchange that works entirely without part-cash deals and wholly on trade dollars. The New Jersey-based company was founded in 2000 and in 2005, the company expanded to provide a national licensing program to broaden the public’s understanding of the benefits of barter to businesses nationwide. Merchants Barter Exchange currently operates in 31 states. For more information, visit www.merchantsbarter.com or call (800) 822-7204.

Merchants Barter Exchange Launches in Dallas

November 13, 2009 by MBE-Squad

Phase one of the initial launch in Dallas, Texas has been successfully completed: 12 active sales managers have been employed for the Dallas/ Fort Worth metroplex area. As part two of phase one, 30 or more sales representatives have been hired and will be attending their first training class on Monday, November 16th. By early 2010, MBE-Dallas will have close to 100 new employees building and growing the Merchants Barter system in this area.

“By the end of first quarter 2010, we’ll have more sales people on the road than most barter companies have active members in this area,” chuckles Anthony Donnelly. “This is just a perfect time for bartering.”

During the first week of training, membership in the new region has spiked tremendously, not only due to the continued flagging economy, but also because of the high caliber of the sales recruits that attended the training class. Early projections estimate that membership in the region will rise to approximately 300 by year’s end, and be well over 750 before March 31st, 2010.

“We are extremely happy with the first week,” states Brad Versteegh, one of the partners in MBE-Dallas, adding, “…in this economy, barter really is a ‘no-brainer’.” Along with partner, Terry Jones, they join the ranks of other successful MBE-licensees that are discovering the incredible potential of ownership in the fastest-growing business barter system in the US.

Jones comments, “I’ve never experienced such a streamlined and effective business model like this, and I’m very pleased to be a part of this economy-saving business.”

Because of the refinements and improvements over many other barter organizations that are not experiencing the same growth as Merchants Barter, they continue to expand at record levels, with more offices scheduled to launch early in 2010. Strong sales people interested in applying for one of the openings with MBE-Dallas should contact Mr Jones directly at 512-426-2351.

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Thomas Greco’s “The End of Money and the Future of Civilization”: A Review by Richard C. Cook

October 21, 2009 by MBE-Squad

It’s too late for anyone to pretend that the U.S. government, whether under President Barack Obama or anyone else, can divert our nation from long-term economic decline. The U.S. is increasingly in a state of political, economic, and moral paralysis, caught as it were between the “rock” of protracted recession and the “hard place” of terminal government debt.

Even if the stock market can be shored up by more government borrowing for “stimulus” spending, it’s a temporary reprieve, because nothing can bring back the consumer purchasing power that was lost when the banks stopped pumping money into the economy through out-of-control mortgage lending. We simply no longer have the job base for people to earn the income they need to live.

The underlying cause of the crisis is in fact the debt-based monetary system, whereby the U.S. ruling class long ago sold out our nation and its people to the international banking cartel of which the Rockefeller and Morgan interests have been the chief representatives for over a century. It was lending on a previously unheard of scale for overpriced assets to people and businesses unable to repay that created the bubbles that burst in 2008, not only in the housing market but also in such areas as commercial real estate, equities, commodities, and derivatives. It was an explosion that reverberated throughout the world.

The Obama administration’s response to the crisis has been to print Treasury bonds both for the financial system bailouts and the sputtering Keynesian stimulus that so far has gone substantially into military infrastructure. This bond bubble is what I have referred to as “Obama’s Last Picture Show.” http://www.globalresearch.ca/index.php?context=va&aid=12512

Government debt is fundamentally inflationary. For a generation, the U.S. dollar has been inflating at an increasing rate, with the economy being kept in a growth posture by selling our debt instruments abroad or allowing foreigners holding dollars to purchase property and other assets on our own soil. The website EconomyinCrisis.org reports that in 2007, the most recent year for which data are available, “foreign entities spent $267.8 billion to acquire or establish U.S. businesses.” http://www.economyincrisis.org/articles/show/2801

Foreigners are spending their dollars as fast as possible, because they are now plummeting in value. It’s increasingly clear that sooner rather than later, the dollar will be dumped by foreign purchasers of bonds, particularly China, and possibly even the oil-producing nations.

These nations know full well that bonds denominated in dollars can never be completely repaid, even if the bonds can be rolled over into fresh debt. It’s this dynamic that is dragging the U.S. economy to the cliff, because real economic growth stopped long ago when our manufacturing jobs were exported. This is because most of the growth since Ronald Reagan was elected president in 1980 has been only on paper through financial bubbles. This included the dot.com bubble of the Clinton years that blew up in 2000-2001.

Now, after the Treasury bond bubble of 2009, there is nothing left in America to inflate. With so many jobs gone, the American family home was the last thing of value we owned.

So the air is going out of the tires. Americans who are struggling to work for a living are passive spectators as their jobs, savings, health insurance, pensions, and homes continue to erode in value or even disappear. Last Sunday the Washington Post reported a massive crisis in state and local government pensions. Reporter David Cho wrote, “The financial crisis has blown a hole in the rosy forecasts of pension funds that cover teachers, police officers and other government employees, casting into doubt as never before whether these public systems will be able to keep their promises to future generations of retirees.”

So what, if anything, can be done about it?

Well, the first thing an intelligent physician does is diagnose the disease. Thomas Greco, in his new book The End of Money and the Future of Civilization (Chelsea Green: 2009) , outlines the increasingly familiar story of how things got so bad, and he tells it as well as anyone has ever done. His style is precise and sometimes academic. Behind it, though, is a passion for truth and the type of rock-solid integrity that refuses to sugar-coat a very bitter pill.

More than that, Greco writes about how to change what has gone wrong. His credentials as an engineer, college professor, author, and consultant are impeccable. His book is among the most important written in this decade. It is truly a book that can alter the world and, if taken seriously, give large numbers of people a practical way to survive the gathering catastrophe.

But unlike most commentators, what Greco offers is not another phony prescription for what the financiers and government should do for us, whether through “restarting” lending or another round of stimulus spending. Rather it’s what we should do for ourselves, and could do much better, if we understood what to do and if big banking and big government just got out of the way.

As I said, at the root is the monetary system, whose failure cannot be understood without a history lesson. So Greco writes about the struggle between banking and democracy that took place in the 1790s when the ink on our new national constitution was barely dry.

It was Alexander Hamilton, the first secretary of the treasury, who compromised the new nation, through what he admitted was “corruption,” by giving the wealthy speculators in Revolutionary War bonds the benefit of federally-sponsored redemption and then by establishing the First Bank of the United States. This early drift toward elitist rule was opposed by Thomas Jefferson, James Madison, and others who figured in the creation of what later became the Democratic Party.

Greco writes: “While Jefferson favored a stronger union than that which emerged under the Articles of Confederation, he was vehemently opposed to the reconstruction of monarchic government on the American continent.” Hamilton had said frankly that the British monarchy was the best system of government known to man. Part of the monarchic system was the Bank of England, which Hamilton copied when setting up the First Bank.

But Jefferson, who repudiated Hamilton’s elitist platform, was elected president in what was then called “The Revolution of 1800.” Congress refused to renew the Bank’s charter by a single vote when it was up for renewal in 1811.

But the Second Bank of the United States was chartered in 1816 due to the government debt left behind from the War of 1812 against Great Britain. Thus was set up what became known as the “Bank War.”

It was President Andrew Jackson who dethroned the bankers from power by pulling government funds out of the Second Bank in 1833. Greco writes that in Jackson’s view: “The ‘Bank War’ was a contest for rulership—would the United States be governed by the people through their elected president and representatives, or by an unelected financial elite through their central bank instrument?”

The modern takeover began in earnest during the Civil War when Congress passed the National Banking Acts in 1863-64 which mandated use of government bonds as bank lending reserves, thereby creating a direct linkage between bank profits and the debt the government was starting to load on the shoulders of taxpayers.

The nation’s fate was sealed with the passage of the Federal Reserve Act in 1913. The deal was that the bankers would control the currency, and thereby the nation’s economy, while the government would be provided with an unlimited amount of inflated dollars to fight its wars.

The bookkeeper’s trick of creating money out of thin air, charging interest for its use, then forcing it down the throats of weaker nations by threat of violence, is what has allowed the Anglo-American empire, since the founding of the Bank of England in 1696, gradually to conquer the world. Though President Woodrow Wilson signed the Federal Reserve Act into law, he saw what that action meant. Greco cites Wilson as writing: “There has come about an extraordinary and very sinister concentration in the control of business in the country….The great monopoly in this country is the monopoly of big credits.”

Among other ill effects, the system has ruined the value of the currency. The inflation caused by large issues of bank-created loans is seized upon by the government which goes along because inflation reduces the cost of its deficits. Investors buy Treasury bonds denominated in Federal Reserve Notes then watch their value evaporate over time. In fact Federal Reserve Notes have lost over 95 percent of their value since they were first introduced.

Moreover, it’s additional inflation caused by bank-generated interest that drives up the costs of goods and services, forcing everyone in the economy to try to defend themselves by raising their prices to the max. Greco spells this out too, which almost every economist in the world, with the exception perhaps of Australia’s James Cumes, overlooks.

Bank interest has other tragic effects. It was high interest rates, for instance, that destroyed the Idaho potato industry. A farmer from that region told me at a conference a few years ago that when interest rates skyrocketed in the early 1980s, he asked the president of one of the Federal Reserve Banks why they did it. The answer was they were “ordered” to raise interest rates by the international banking system.

Make no mistake, it’s the banking system, facilitated by the Fed, not unwary borrowers, who brought on the collapse of 2008.

Now, in 2009, the bankers, mainly those in the U.S., have so shattered the world economy by debt mounted on debt that there may be no reprieve except the creation of a slave society based on rule by the rich over the masses of whatever peons should happen to survive the downturn and its tragic effects on employment, health, the food and water supply, and even our ability to cope with climate change.

The political establishment, expressing itself in pronouncements by organizations like the Council on Foreign Relations, see a future, not of economic democracy or increased financial pluralism, but consolidation of world currencies into a small number overseen at the top by the world’s financial oligarchy. Citing the writings of Benn Steil, the CFR’s Director of International Economics, Greco writes: “The ostensible plan is to reduce global exchange media to three—one each for Europe, the Americas, and Asia. One might reasonably suppose that at a later stage, those three would be combined into one currency also under the control of the global banking elite.”

Greco concludes: “The New World Order is upon us.”

With ample justification, he even goes apocalyptic, citing The Book of Revelation in demonstrating the import on a spiritual plane of the elitist takeover: And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name. (Revelation 13: 16-17)

 

But is it really the end, or is there a new world waiting to be born? Greco thinks so. He speaks of the end of an era when unlimited economic growth fed by massive influxes of debt-based money is no longer sustainable. He writes: “That our global civilization cannot continue on its current path seems evident….But I think our collective consciousness is beginning to change. We are becoming aware of limits and are reaching that part of our evolutionary program that says, ‘Stop!’”

Part of the awareness of how to stop must focus on the institutions responsible for the crisis. Greco praises Ron Paul for calling out the Federal Reserve in the 2008 presidential campaign. He cites a statement Paul made to Federal Reserve Chairman Alan Greenspan in a 2004 hearing where Paul told Greenspan that the power of the Fed “challenges the whole concept of freedom and liberty and sound money.” Thus Paul and other monetary reformers, though largely ignored by the mainstream media and political establishment, have made it clear that change must start with what really lies at the bottom of elite control: how money is made and who makes it.

Unfortunately, few progressive economists, including Paul Krugman, Joseph Stiglitz, and Robert Reich comprehend the monetary causes of today’s disasters. Instead of demanding reforms that would make money the proper servant of a sustainable economy, most call for more stimulus spending; i.e., more government debt, along with “reform” of a financial system that is corrupt down to its very DNA.

So do we really need the bankers’ fake currency, today backed by nothing but a federal deficit of $12 trillion and growing by the day?

Greco says we don’t, and this is what his book about. But it’s not about doing without the necessities of life, or heading for the hills with a gun and backpack. Nor is it about important efforts at macro-level monetary reform like those of the American Monetary Institute, Congressman Dennis Kucinich, or advocates for a basic income guarantee. Rather it’s about individuals, groups, and communities taking control of the monetary system at the grassroots level and creating an entirely new basis for trade than bank-owed debt.

Greco writes about “a new paradigm approach to the exchange function.” The solution, he says, “is to provide interest-free credit to producers within the process of mutual credit clearing. That is the process of offsetting purchases against sales within an association of merchants, manufacturers, and workers. It will eventually include everyone who buys and sells, or makes and receives disbursements of any kind.”

Greco is one of the world’s leading experts in describing alternative or complementary currencies. These are self-regulating systems that facilitate “reciprocal exchange,” not using government legal tender but which are still allowed under the currency laws so long as taxes are not evaded.

Greco discusses the large and growing worldwide “LETS” movement—Local Exchange Trading Systems, like the Ithaca HOURS system in Ithaca, New York.  He describes the Swiss WIR Bank, the longest-running credit clearing system in the world, with over 70,000 members. He writes about the national and international barter exchanges that involve over 400,000 businesses trading at an annual level of $10 billion.

Greco also describes the world-famous Mondragon Cooperatives from the Basque region of Northern Spain. Started by a Roman Catholic priest in 1941, the Mondragon system, he says, is “the hub of what is probably the most successful and progressive social cooperative economy in modern history.”

He also tells the inspiring story of the Argentine trading clubs—the trueques—which, when used with “provincial bonds” issued by regional governments, rescued that country during the 2001 economic collapse brought on by the collusion between the Argentine government and the International Monetary Fund.

Credit clearing is not new. Greco traces it to the medieval European fairs. These exchanges are like banking clearing houses. The world’s largest is the automated clearing house—ACH—operated by the Federal Reserve.

But as Greco points out: “The clearing process need not be restricted to banks; it can be applied directly to transactions between buyers and sellers of goods and services. The LETS systems that have proliferated in communities around the world use the credit clearing process, as do commercial trade exchanges. Credit clearing systems are, in essence, clearing houses—but their members are businesses and individuals instead of banks.”

Alternative currency and trading systems, says Greco, are the wave of the future. Even though most only mount up to partial local successes, they show what can be done. Greco likens these efforts to the Wright Brothers’ first flight that covered 120 feet. They show, he says, that the potential exists for local, regional, then national and international money-free exchanges that eventually could be joined by a single web-based trading platform. This could eventually get rid of the corruption of debt-money altogether.

Chapter 16 of the book is about “A Regional Economic Development Plan Based on Credit Clearing” that shows the potential. Greco writes, “The credit clearing exchange is the key element that enables a community to develop a sustainable economy under local control and to maintain a high standard of living and quality of life.”

This would be a real revolution. What can governments do to help? Perhaps only by removing, as Greco recommends, the privileged position of bank debt-money as legal tender. Instead, let bank money compete with market-based alternative currencies and credit exchanges, if it can.

Greco’s book is a how-to-do-it manual that updates and expands on his previous books, Money and Debt: A Solution to the Global Crisis, New Money for Healthy Communities, and Money: Understanding and Creating Alternatives to Legal Tender. Greco also operates a website that offers advice and support to worthwhile community initiatives.  Click Here

My own view is that no one should wait to see who takes the lead in creating the monetary and credit-clearing systems of the future. The time is now. There is no more reason to delay. If the people of the world do not join together in this kind of action, they can likely kiss their economic future and perhaps their livelihoods good-bye. The controllers of the world, those with the big money, the ones who run the banking systems, who own the global corporations, and who finance politicians like Obama, the Bushes, and the Clintons, are now poised in their blindness to extinguish the light of democracy on the planet for good.

Greco is implying that the power of the elite is not only dated but illusory. Thus the way to proceed is not just to oppose them. If they are opposed, they’ll do what they always do, which is to roll out the SWAT teams, the military in the streets, the tear gas, the sound cannon, the concentration camps, the Patriot Acts, the torture chambers, because that is all they know, and it’s what they do best.

The money monopoly translates into a monopoly on violence on an ascending scale. We know that the U.S. sells more weapons abroad than any other nation, and we know that it is war above all that makes the bankers rich.

So let them have their weapons and wars. With all due respect to those brave enough to protest, it’s time for people simply to walk away and set up their own economic and monetary systems as a prelude to a rebirth of humanity as ethical beings in sustainable communities of choice.

The keys, says Greco, are simple: “Promote the establishment of private complementary exchange systems—and use them. Buy from your friends and neighbors wherever possible. Contribute your time, energy, and money to whatever moves things in the right direction.”

Greco also recommends that the unit of exchange for alternative currencies be based on the value of commodities—not necessarily gold or silver, which bankers and governments manipulate, but those commodities readily available within a trading system. State and local governments should do everything possible to protect, encourage, nourish, and participate in these systems.

The irony is that what may appear on the surface to be technical changes in how the exchange of goods and services takes place can have such profound effects. The answer is that systems of exchange reflect entirely different perceptions of the world. Bank-money exchange reflects and creates a system of elite control and human slavery. Reciprocal credit exchange reflects and creates a democratic system on a level monetary playing field.

The difference points to the fact that such reform is, above all, a spiritual endeavor. Thomas Greco has devoted decades to this quest and is one of its foremost visionaries. In an Epilogue he writes: “We will either learn to put aside sectarian differences, to recognize all life as one life, to cooperate in sharing earth’s bounty, and yield control to a higher power—or we will find ourselves embroiled in ever-more destructive conflicts that will leave the planet in ruins and avail only the meanest form of existence for the few, if any, who survive.”

It’s a vision we can all strive to embrace.

© 2009 by Richard C. Cook

Richard C. Cook is a former federal government analyst who writes on public policy issues. His website is www.richardccook.com. His latest book is We Hold These Truths: The Hope of Monetary Reform (Tendril Press, 2009). For a listing of over 170 alternative currency systems worldwide, along with other resources, see the website for the Complementary Currency Resource Center.Click Here

Save Money By Bartering

October 12, 2009 by MBE-Squad

Guest post by Sam Fuller

Everybody – individuals and businesses alike – love to save money. Especially these day. Craigslist is hitting the headlines with an 80% increase in postings in their barter section, and sensational stories like the recently-married couple in CA that got $75,000 worth of stuff for their wedding that way. That’s all great news for the barter business.

Barter is nothing new, though, and it surprises me every time an economy takes a little tumble the topic of barter bounces back into the limelight. It’s almost as though barter is the ginger-headed, ugly, second cousin you only bring out at night, or if really necessary. This is a little upsetting to me, especially amid all the talk from global leaders about ensuring this type of economic catastrophe doesn’t happen again and that better oversight is implemented.

The trickle-down effect of treasury departments around the globe printing more money is beginning to have its short-term effect of easing concerns that the economy had crashed completely (in other words, multiple countries had actually gone bankrupt!) For the most part, people seem to be ‘business as usual’ and embracing a much-needed and welcomed upswing. How soon the inflationary effects of this short-sighted action will appear is not so clear, just like the meteoric impact of the tax burden it created.

So, back to the simplicity of our ugly second-cousin: barter. Proven to be the bedrock and true safe haven for thousands of years, bartering has a stronger track record than gold and other commodities (and cannot be recalled by governments, as precious metals have been!) Barter is as effective as it is simple, and almost anybody or any business can easily reap the benefits.

Barter companies of all types abound – and, like mechanics – some are much better than others. Provided you chose an exchange that allows you to protect your pre-existing cash clients (usually by NOT handing out an open listing), engage in “true” bartering (where there is no cash element to the transaction, e.g., cash for the parts or materials), are actually allowed to try the integrity of the exchange by buying first, and where the prices and quality are identical to paying cash, the benefits of bartering can actually be BETTER than using cash.

How is barter better? Simple, because bartering takes stuff you DON’T want and exchanges it for things you DO want. Any business that has inventory lying around (and that’s most these days) has already footed the bill or is financing that inventory. If they barter part of that stock for an item they would have spent cash on, it has now allowed them to purchase at THEIR cost. A barter company should ensure a fair trade, because it won’t be direct like a traditional one-on-one trade (I swap you a sheep for a pig, for example!)

Where do you lose out on barter? The major areas that businesses actually lose money bartering is if they are with a badly run exchange. There are some out there that have gone astray from a true, zero-sum economy and their dollars are not worth face value any more. There are horror stories about business owners left sitting with tens of thousands of ‘barter’ dollars that are practically worthless. Additional revenue is great, but if it cannot be spent on anything useful, where is the value? Sadly, quite a few of the barter companies out there that disclose their clients’ information or are internet based cannot control how trade is conducted.

Saving Money by Bartering. The best way to save money is to do your homework, chose a reputable barter exchange that offers an up-front credit line to spend, it’s better to go with one that has a national reputation, a strong sales support team, and is centrally brokered charging only for the purchases you make.

Real barter has only one major purpose: to increase efficiency and bolster cash flow. Knock-on benefits include the obvious increase in revenue, new customers, better marketing, more spending power, cash savings, turnover of inventory, and many other incidental positives. Barter is quite literally only limited by your own imagination. When done correctly via a high-quality reputable bartering exchange, you really cannot go far wrong and you have tens of thousands of dollars in savings and new revenue to gain.

Be bold, be thorough in your research, be cautious if it is free, as there probably isn’t much value in something that’s cheap or free, but most of all be imaginative and enjoy bartering… Mankind has been doing it for thousands of years, and will most likely still be engaging in trade thousands of years hence.

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Sam Fuller is a freelance writer and blogger writing on multiple topics concerning finance, money, and frugality.

The Steve Bolles Barter Radio Tour

September 30, 2009 by MBE-Squad

The good news about barter and the positive wave of help and assistance it’s bringing to businesses in need around the US continues to spread. Once again it’s encouraging to hear that Merchants Barter Exchange is spearheading the thrust of positive PR about the industry.

Steve Bolles, founder and President of Merchants Barter Exchange, recently finished a whirlwind radio tour of over 16 national radio shows promoting the benefits and virtues of the highly-proven MBE-system.

“It was an exhilerating challenge,” comments Bolles, who was approached independently six weeks prior to the tour. “I’ll always try to make time in my schedule to help educate and promote the true value barter brings to the business world.”

The tour – conducted predominently via phone – last week included brief appearances on shows like Lifestyle Talk Radio with Frankie Boyer, WDIS Newstalk with Dan Collier, “Ericka and Jack Attack”, Bob Langstaff with WAMV, and Rude Awakenings with “Bulldog” Jeff the Dude.

Steve and MBE, with the continued solid work by their PR company Smith & Associates, are looking forward to a very strong third quarter of continued record growth around the US and even more media exposure in print, radio, and soon on TV news shows.

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Members of the media wishing to interview Mr Bolles, or contact MBE about their incredible activities in the national business community should contact their liason, Caitlin, at Smith & Associates: 919 674-6020

The Barter System — Overlooked and Underrated

September 18, 2009 by MBE-Squad

Editor’s Note: We found this article online recently and thought it was well-written and informative and provided many reasons why anybody considering engaging in a barter transaction should contact Merchants Barter Exchange to ensure smooth sailing in their deals. Enjoy!

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By Sharifah Hardie

WHAT IS BARTER?

For the purpose of this article we are referring to the barter system as an agreement between business owners to give something in EXCHANGE for receiving something else. For example: One business owner may provide financial services, and another may do web design. Now you may think these businesses are so vast and so different they have nothing in common. However, in taking a closer look we see they have a very important element in common; they are both potentially in need of each other’s services.

IS BARTERING RIGHT FOR YOU?

There are many business owners who are adamantly against bartering. They will tell you that it’s a waste of time. These are the business owners who already make enough money and aren’t willing to work together in order to get ahead. If these things apply to you stop reading now. However, if you want to build your team without spending any extra money — and wouldn’t mind HELPING someone else out in order to improve your own status — bartering is definitely the way to go.

WHAT ARE THE BENEFITS OF BARTERING?

Bartering carries with it a number of attractive benefits:

  • No out of pocket COST to you
  • Increased name recognition by association
  • Increased POWER on your team
  • Input of other professionals in your company’s functioning
  • Use of other SERVICES you might not be able to afford
  • Opportunities for networking with different professionals

NAME RECOGNITION

What do we mean by increased name recognition by association? Once you barter with a high PROFILE business your name is going to be seen more, remembered more and as a result recognized more by your target audience. The key to effective bartering is bartering with a company that is COMPARABLE with yours. If you own a shoe store bartering or doing a joint venture with a sock store would be the ultimate barter. You would recommend the sock store’s services in return for them recommending yours. I mean after all if you need socks, you’re going to need shoes. You also have increased name recognition by association because as the sock store is recommending your services the customers realize that if the sock store is willing to associate with your company you must be a wonderful company. A win-win situation for everyone involved.

FINDING BUSINESS OWNERS WILLING TO BARTER

Contact business owners you are already in contact with, your current pool. Also think of business types that are comparable to yours and search for them on the web or in your local business directory. Then contact the business owner with an OFFER.

GIVE THEM A REASON

Keep in mind that every business owner is just like you in that they are looking to EXPAND their businesses as inexpensively as possible. If you can answer the all time, number one, most important question for a business owner, “What’s in it for ME?” the likelihood of the business owner agreeing to barter with you increases tremendously. What do you have to lose but a little time and effort? The yes’s you receive will be worth the no’s. Just keep it up and remember those yes’s are exposure you would not have had. So get out there and ask for it.

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Original URL: http://www.evancarmichael.com/Small-Business-Consulting/4164/The-Barter-System–Overlooked-and-Underrated.html

Barter Explained: The How To’s and Why’s Of Bartering

September 9, 2009 by MBE-Squad

Barter is the most topical buzz-word in business right now due to the continued bad economy and the dire need for American companies that are going to foot the tax bill for the bail-out to be more creative. Competition is greater than ever, credit is still very tight, and people are more reluctant to spend on non-essentials. Unemployment creeping dangerously close to 10% isn’t helping calm the mayhem either.

So, what is barter and why is there such a buzz about it?

Barter, simply put, is the cashless exchange of goods and services between parties. An example of a barter would be a florist exchanging a bouquette of flowers for an oil change at a car repair shop.

But why do companies barter, and how does it work?

Let’s build on the above example. The florist has already bought and paid for the flowers (they are in her inventory as a perishable item.) What does it really cost her to put together a $35 bunch of flowers? Her cost (cost of goods) is probably about $15, if it was any higher, she would not have the gross margin available to cover her overhead (rent, insurance, marketing, salaries, etc.) So, if she trades that $35 bunch of flowers for an oil change she would have paid $35 cash for, here are her benefits:

  1. She just saved herself $20 in cash
  2. She turned over her inventory
  3. She potentially made a new customer
  4. She has potentially marketed herself to a new area

How does this benefit the mechanic? It helps him in much the same way. He saves himself the cash outlay for the flowers, she becomes a new customer, she may recommend him to her friends and associates, and he filled some dead or down time he had.

That sounds like quite a laborious way to save $20 cash, right?

So, why is there such a buzz about bartering, if companies are saving so little? The above scenario was an example of traditional barter or what is called reciprocal trading (just like the old days, two parties trading with each other.) Even though it seems a small saving, it’s actually almost a 50% cost reduction. What if you could save 50% on other things? Construction work, landscaping, printing, perhaps put on a new roof, take a vacation, do more advertising, or repave your parking lot?

The challenge of traditional barter, and the Merchants Barter Exchange (MBE) solution.

Any smart business owner would love to be able to save 50% on their cash expenses. The problem with traditional barter are:

  1. Finding a match – how do you find a roofer that wants $5000 of flowers?
  2. Timing, if you do find a roofer, do they want the flowers now?
  3. How do you ensure the trade happens?

Horror stories abound with people trying to barter with others and not getting a fair deal: either they give their stuff and the other party doesn’t reciprocate, or they short them, or it simply doesn’t happen as planned. Obviously, there is no benefit to something that doesn’t happen correctly, but how do you ensure it is fair for all concerned? Even using an organized barter company from the last century had its problems (inflated pricing, cash-blends negating the savings benefits, cash business converting to barter, and under the table deals.)

That was all until Merchants Barter Exchange (MBE) came on the scene in 2000, setting a brand new standard for organized bartering and changing the industry forever. Since then, every other barter company of any size has been trying to copy the ethics and standards of MBE, which thus far is the only American barter company to be able to do large scale bartering (like $100,000 of printing, $70,000 of paving work, $30,000 worth of appliances, all entirely on trade with no cash.)

So what does MBE do differently?

By acting as both the bank and the co-ordinator between transactions, MBE is able to control how trades are handled. In simple terms, demand for goods and services comes into the MBE central brokerage from the members around the US. From there, the barter experts co-ordinate where that demand goes. Nothing is traded directly, so there are none of the challenges of one party going first, then not getting stuff in return. The MBE brokers keep track of everything via their sophisticated software platform, transferring barter dolars as credits for the equal cash value of trades.

It sounds very simple, and MBE makes it look so, but be warned: many companies have tried to copy their model and failed, losing hundreds of thousands of dollars. American Express was involved at the same time as MBE started in 2000 with an online barter group called BigVine.com. By 2003 they had entirely blown a $800m budget. Because of the new standards MBE are setting, many older barter companies are actually going into decline right now, rather than expanding. Even BarterCard, the world’s largest barter company, could not maintain a presence in the US for very long and after less than 3 years filed bankrupcy in 2006.

What are the tax implications?

Obviously, any form of commerce has the interest of Uncle Sam. Back in 1982, an act of Congress deemed all barter companies the same as banks and credit card companies (“Third Party Record Keepers”) as such they must issue 1099b forms to members each year, and all transations are treated the same as cash for reporting needs. See here for IRS details (http://www.irs.gov/taxtopics/tc420.html).

All in all, barter – when done correctly via an organization like MBE – can be an incredibly positive business and marketing tool for any business big or small. The main point, do your research, don’t be rushed in to a direct trade, and make sure they adhere to the MBE bartering standards: can you buy first? Are all transactions 100% on trade (no cash element for parts, etc.)? Are all prices 100% the same as cash? (if they are inflating the price, remember you’re paying more commissions!) Are you only being charged when you buy? (if you are being charged selling and buying, where’s the motivation on the barter company to help you spend?)

Barter is a lot of fun, and you don’t have to be in business to enjoy it – remember when you used to trade baseball cards? It’s basically the same thing. In that scenario though, can you imagine trading your baseball cards for a new car? That would surely be a school kid’s dream come true!

Merchants Barter Exchange Names S&A Cherokee as PR Agency of Record

September 4, 2009 by MBE-Squad

 FOR IMMEDIATE RELEASE

 Media Contact: Christa Leupen

S&A Cherokee

(919) 674-6020 x126

cleupen@sacherokee.com

 Merchants Barter Exchange Names S&A Cherokee as PR Agency of Record 

Cary, N.C., Sept. 3, 2009 – Merchants Barter Exchange, a national trade exchange, has selected S&A Cherokee (www.sacherokee.com) as its public relations agency of record. S&A Cherokee will assist the New Jersey-based company with media relations, digital marketing and website development.

 Founded in 2000, Merchants Barter Exchange is the only national barter company to work entirely without part-cash deals and wholly on trade dollars. In 2005, the company expanded to provide a national licensing program to broaden the public’s understanding of the benefits of barter to businesses nationwide.

 “We are confident that through its communications expertise, S&A Cherokee can help us educate the public on the true nature of bartering and its benefits to businesses,” said President Steve Bolles. “Hopefully this will continue our work to improve the negative stereotype usually associated with bartering of old.”

 Merchants Barter Exchange currently operates in 31 states with 17 new brick and mortar offices scheduled to open throughout the remainder of the year.

 “Merchants Barter Exchange is setting a new standard in the bartering industry,” said Ron Smith, president of S&A Cherokee. “Because bartering can help provide additional options for businesses trying to survive in these economic times, we’re looking forward to partnering with Merchants Barter Exchange to increase the reputation and credibility of the practice.”

 For more information about S&A Cherokee, call (919) 674-6020 or visit www.sacherokee.com.

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 About S&A Cherokee

Delivering intelligent communications, S&A Cherokee is a full-service communications company providing public relations, advertising, marketing, event planning and custom publishing services. In 2009, S&A Cherokee was named to the Inc. 5000 list of fastest growing private companies in America. Originally founded as Smith & Associates in 1982, the company is based in Cary, N.C. In addition to its consulting and event planning services, S&A Cherokee publishes national and regional magazines such as Auto Remarketing, SubPrime Auto Finance News, Cary Magazine and Triangle East, as well as customized client publications. The company has approximately 40 employees and also maintains offices in Garner, N.C. For more information, visit www.sacherokee.com or call (919) 674-6020.

 About Merchants Barter Exchange

Merchants Barter Exchange is the only national trade exchange that works entirely without part-cash deals and wholly on trade dollars. The New Jersey-based company was founded in 2000 and in 2005, the company expanded to provide a national licensing program to broaden the public’s understanding of the benefits of barter to businesses nationwide. Merchants Barter Exchange currently operates in 31 states with 17 new brick and mortar offices scheduled to open throughout the remainder of the year. For more information, visit www.merchantsbarter.com or call (800) 822-7204.

Just Some Advantages of an MBE License Over a Standard Franchise

August 12, 2009 by MBE-Squad

By Anthony Donnelly

Almost all business experts would agree that – even though the economy is still very bleak with not much but hopes and prayers for a real recovery in sight – now is actually an extremely good time to be considering opening a business. I completely agree that opportunities abound. True entrepreneurs manage to see that ‘silver lining’ in everything, and many of my close friends and associates just don’t buy into the doom and gloom of the recession.

In a deflated economy, such as this, the benefits to starting a business are obvious to most, but I’ll highlight just a few good reasons here:

  1.  There are more qualified job seekers in the market
  2. More competition for good jobs means more room for salary maneuverability.
  3. A surplus of vacant commercial property means cheaper rent
  4. Things are generally cheaper as more companies are competing for your business
  5. Supplier may offer better deals also
  6. Remember, it ‘s a buyer’s market out there, if you’re spending, you CAN negotiate A LOT…!

So, with timing being right for opening a business, we are still faced with the same challenge: which business is best for me?

Right now there are obvious ones to avoid – those in the deflated areas probably are not a good choice right now, unless you are heavily capitalized to weather a long storm, pick up the business for a ‘steal’, or you’re just plain lucky! So, given that you’ve whittled out the “mine field” industry sectors, you have the necessary investment capital needed, why not compare them to the advantages of the Merchants Barter Exchange (MBE) licensing program.

Obviously, since I own locations, not only do I speak from experience, but I’m also a little biased. I’ll try to be as objective as possible, and at the end of the day, you have a personal decision to make, it’s your time, money and effort that you are investing, and my opinion won’t sway you off your entrepreneurial destiny.

IT’S CHEAP:

With a license for MBE starting around $50,000, comparing this to the majority of franchises, with many hidden or extra costs involved, including franchise fees, stock, supplies, and premises, that can total up to hundreds of thousands of dollars, this opportunity is vastly less expensive to start.

FAST RETURN ON INVESTMENT:

Many franchises out there can take 3 – 5 years just to break even and have some horrendous royalties and other running expenses. The MBE opportunity on the other hand has a very rapid return on investment – revenues come in almost from day one. Once trained, a licensee and their sales force can bring in business immediately.

FAST START:

Building on the last point, because so much of the functionality of MBE is centralized at a corporate level, all that is necessary to get started is to schedule a convenient time and location to begin the training process and voila! All the marketing materials are supplied and the MBE trainers work directly with the new licensee and sales trainees to get them productively selling. A new owner could – theoretically, if it could be scheduled – launch a new area within one month of signing contracts. Compare this short lead time to having to scout for premises, source permits, refurbish or outfit a store, etc., that may be required with a franchise opportunity.

EASY TO SELL:

Two major points here, 1) Barter is all over the news right now and is probably as topical as Obama’s healthcare initiative, and 2) Your potential clients are all around you. With little to no competition to what MBE offers, and the recession causing almost perfect market conditions, a one armed, blind monkey could sell memberships in MBE (and I’m being very flippant here!)

GREAT SUPPORT:

A complaint I hear from many franchise owners is the total lack of support from the franchisor, especially now that times are very tight and very competitive. That problem doesn’t exist with MBE. Since it is in the corporation’s best interest to make each area successful (since that is the major way they make ongoing revenues) every best effort is made to motivate and support each licensee. What’s more, MBE doesn’t ask for any royalties to be sent “up line” to cover marketing campaigns or other advertising expenses. On the contrary, even though they pay for all the brokers to do all the centralized trading of bartered deals, they share 50% of all trade commission proceeds with each licensee.

RESIDUAL REVENUES:

As partly alluded to above, unlike many franchises available where sales continually have to be made, the MBE system favors ongoing, regular trades that are conducted each month by members. Once a client is signed up, MBE corporate gets them trading on a continual basis, so a licensee isn’t constantly having to add more and more new members to replace older ones that have left. In fact, one of the reasons for MBE’s continued growth and success is their incredibly low attrition rate (under 5%)

As if all those were not great reasons to drop your check for $75,000 and shout, “Where do I sign?” It would be wrong of me not to mention the MBE-lifestyle that comes with the turf. Imagine, not only do you own and run a very successful, profitable, and exciting business, you also get to shop in the economy you help build. No more paying for those nice, expensive dinners… vacation around the world on barter… have your garden manicured and landscaped on barter… oh, keep on dreaming… It is an MBE-reality.

Nah, on second thoughts, you’re right, go open that carpet cleaning company or sandwich bar, you’d hate the barter lifestyle!

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Anthony Donnelly is an MBE licensee, regular contributor and blogger to this and other sites and expert in the field of barter. He is open to guest/ expert speaking opportunities, and questions about Merchants Barter Exchange, bartering in general, and business consultancy. He may be reached best at: barterbrit@yahoo.com

Steve Bolles and MBE-barter featured on the Doug Stephan Good Day Show

July 29, 2009 by MBE-Squad

Amongst the other topics for discussion on his daily talk radio show (The Good Day Show) on Tuesday morning this week, Doug Stephan and one of his co-hosts, Roberta Facinelli, highlighted the benefits of putting MBE-barter to good use. Featured ‘live via phone’ was Merchants Barter Exchange (MBE) founder and President, Steve Bolles, as a guest and expert on barter.

Doug mentioned he had bartered often in the past, as he also owns and runs his own dairy farm – who hasn’t heard of a farmer that barters! Roberta – aka the “Queen of Cheap” – added that she had utilized the many benefits of bartering in her business experience. Both were interested in Merchants Barter Exchange’s rapid and successful expansion program.

 In light of growing concerns about the ‘real’ stability and direction of the US and global economy, MBE could not have asked for more fertile times to be rolling out their aggressive business licensing program. Unlike most other barter companies, MBE insists on transactions being 100% on trade (no part cash, part barter, or ‘blends’ as they are called in the industry) and actually allows all members to spend first, if they wish (which most other companies say, but rarely actually can!) Most importantly in this current “cash is king” environment, MBE has systems in place to stop pre-existing cash clients being converted to barter ones.

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More information about owning and running your own MBE exchange can be found at: Licensing Info Site. Additional information about the Good Day Show that broadcasts to 360 stations nationwide and airs week days 4am – 10am to approximately 3 million listeners: http://www.dougstephan.com/.